Made at
Collectible design · 2025
Care Bears
× Pudgy
Art DirectionCharacter DesignManufacturing Details
Friendship got a tiny cowboy hat.Two worlds, one very cute frontier.
Nostalgia met
internet culture.
Care Bears and Pudgy Penguins came together in a limited western-themed blind-box collection for Playground. Five characters were reimagined with frontier outfits, tiny hats, patterned bandanas, and a warm desert palette—built to feel familiar, collectible, and completely new at once.
01 · Collectible direction
The full little posse
Five personalities.
One tiny frontier.
From screen to shelf
Designed for
the real world.
Art direction
A shared visual language that protects the warmth of Care Bears while welcoming the playful proportions of Pudgy Penguins.
Character design
Silhouettes, expressions, outfits, color stories, and tiny western details designed to read instantly at collectible scale.
Manufacturing details
Turning expressive artwork into buildable objects through material choices, seams, proportions, accessories, and production-ready decisions.
Physical × digital
Made to keep.
Built to verify.
Each collectible includes Jellybean technology for smartphone authentication, behind-the-scenes access, and digital rewards. The collection pairs the delight of a physical object with a simple way to prove it is real.
Launched December 12, 2025