012021
The first visual season
September - November
Pop culture · Visual direction
Regia
Visual Seasons
2021-2023Cali, ColombiaArt Direction & Design
regiabarA visual identity that refused to sit still.
Every season
changed the mood.
Regia Bar lived through color, music, performers, themed nights and a constantly evolving visual language. Instead of freezing the brand into one campaign, the system changed with the room: neon nightlife, romantic excess, tropical pop, experimental AI and graphic luxury.
